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Thursday, October 8, 2026
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The artist gives £25,000 award winnings to small live spaces

Sam Fender accepting his trophy in the North East
The musician won the honor recently in the North East

The artist has donated the complete sum of his twenty-five thousand pound honor prize money to the Music Venues Trust, which operates to preserve the UK's small live music spots.

Fender was awarded the cheque on mid-October as his new release People Watching was chosen as the best record of the last 12 months.

He has opted to hand the money over to the MVT, in acknowledgment of the essential function local spots played in his beginning days.

"I personally wouldn't be doing my current career if it weren't for all the gigs I did around the region, and elsewhere, when I was starting out," stated Fender. "These venues are renowned, but they are in difficulty."

Since the start of 2023, over 150 of these venues have ceased operations – about one-sixth of the total UK scene.

In the last year, well-known musicians like Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the trust in its initiatives to keep the scene afloat, by applying a modest fee to their admission fees, which benefits smaller concert halls.

He also took part, generating over £100k on his 2024 arena tour to assist 38 grassroots venues across England, Scotland, and Wales.

The donation supported venues that were dealing with potential shutdown due to issues arising from flooding, fire incidents and family tragedies, as well as licensing issues, conflicts and noise complaints.

Additional spaces were granted funding support in modernizing amenities and gear that directly benefitted performers and concertgoers.

"The idea that money from concerts in major spaces backs the smaller venues, where it all starts for musicians like me, is just logical," the star has stated.

Pulp in concert
Pulp are one of the many acts who donated their honor winnings to good causes

The musician is not the first artist to give his honor winnings to worthy causes.

Back when the band received the award in the mid-90s for their album their work, lead singer Jarvis Cocker announced that the band would give their winnings to the non-profit War Child.

In 2002, musician the artist shared her prize across several organizations, like the NSPCC and a Sickle Cell organization.

"I also donated a thousand pounds to Highgate Newtown, to their classes, because I trained in gymnastics when I was younger and they needed new equipment," Ms Dynamite shared with a publication.

Previously, the band gave their winnings to the community center that supported their group, as well as other independent music bodies.

Also 1994 winners M People gave their award to a charity for MS after a close contact was diagnosed the condition.

"The victory was ample," said artist the singer. "The prize was the bonus but we could do without the cherry, because we had the honor. So our victory touched the lives of others."

In the past week, the Music Venues Trust announced it had protected a couple of local spots in the South East, by bringing them into community ownership.

One venue in Southampton and The Croft in that location were purchased under the community ownership scheme, which is backed by a national body and music fans who acquire "shares" in the venues.

About the author

Shawn Torres

A digital marketing strategist with over a decade of experience in social media growth and brand development.

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